COOL MOM
music lover
vintage seller
MAGAZINE ENTHUSIAST
WRITER
kind human
ITALIAN AMERICAN
FILM NERD
pilates girl
wine-o
old soul
COOL MOM music lover vintage seller MAGAZINE ENTHUSIAST WRITER kind human ITALIAN AMERICAN FILM NERD pilates girl wine-o old soul
I TRULY CONTAIN MULTITUDES.
After a decade of living in major cities—Philly, NYC, LA—I’m back where I came from in Lancaster PA. I have a pick-up truck, a few chickens, and I’m basically Carrie Bradshaw on that one episode of SATC when she goes to Aiden’s farm. You know the one.
You can usually catch me teaching my daughter to be the independent girlie she is, at Disney World (I’m one of those adults), watching a film that was made way before I was born, digging through estate sales for vintage finds, or ordering more pasta, wine, and bread for the table—because Drake was right, you do only live once.
I’m happiest sweating it out on a run or a Megaformer, half-finishing crossword puzzles, re-watching Mad Men or The Sopranos (again), making someone a hyper-curated playlist, calling my mom 50 times a day, reading celebrity gossip mags, or swapping hot takes over a dirty gin martini—extra olives, please.
Madness
is my method.
To me, copy is about so much more than writing words. It’s about making people feel something, sparking conversation, inspiring change, or simply setting the tone. A subject line that makes someone laugh, a billboard that makes people stop and look up, a campaign that sends the internet into a frenzy, or a brand voice you can recognize from a mile away.
My copy’s been on the biggest screens in Times Square, spoken by Kim Kardashian on your tv, in countless inboxes and social feeds, and even across NWSL soccer stadiums. My ideas + words show up as smart but never stuffy, fun but never fluff. I aim for that sweet spot where creativity meets strategy. The goal: messaging and concepts that tap into universal truths + makes people stop and say “ooh, that’s so good.” There’s a story behind every brand and product. I’m here to help you tap into and deliver yours in juuust the right way.
From business-as-usual to the big brand moments, I’ve been lucky to have done/do it all, sprinkling my self-proclaimed sparkle on every bit of it.
Me? I’m collaborative, kind, hardworking, fun. I bring energy, passion, and a smile to every project because I genuinely love what I do (no really, I do)—and it shows!
I’ll deliver
the goods.
With me you’ll get an experienced POV from over a decade in the game. I’ll deliver strong copy and contribute concepts that are smart, fresh, and fearless.
Lastly, I’m not jaded. I still hungry to do what I do. That translates into creative, big picture thinking and a total willingness to dive in, get my hands a little dirty, and execute on some really good work wherever it’s needed.
You can count on me to push creative boundaries, but never personal or professional ones. Passive-aggressive? Not my style. Me sending a “per my last email”? Listen—nothing is that serious.
I’m all about good work and good vibes and a strong believer in the team > the individual. No egos here!
But don’t just take my word for it. Reach out and let’s get a good thing going!